Episode 44 – David Belman
How Do Home Builders In The US Market Their Business?
David Belman is the host of the Home Building Hero podcast. His passion is building homes, giving back to the community through Operation Finally Home and being an industry leader for housing. David speaks on behalf of housing and is “The most quoted builder in Wisconsin” David & Ciaran talk through new innovative ways in which residential builders can market their businesses.
Sales & marketing advice for residential builders
If you had one piece of advice, sales and marketing advice in particular, to offer a home builder, what would that be?
It’s really two things, I think. One is that you have to understand that people buy people first. So one of the things that I’ve done by putting myself out there is that people know who I am. Right? And so they don’t buy the company first anymore. It’s not like, “Oh, it’s Coca-Cola. Buy that, it’s a big company.” No, they’re buying the people behind it and they want to buy from somebody they know, they like, and they trust.
So by putting myself out there as part of the brand, that really helps. And I use LinkedIn a lot and I put a lot of stuff on there, and I’ve actually been getting some leads from that, and never really tried or hard sold on that, just that’s what I have used.
But the other thing is to, I think, be authentic and be not afraid to share things. And I don’t do this as well as I should, but I know some content creators that share everything, the good and the bad.
And I try and be more positive and share all the good stuff, but there are some people that will share, “Hey, I had this problem and I screwed this up,” and they have massive followings because they’re so authentic. So being authentic and putting yourself out there is an important thing to do these days.