LinkedIn is a business-oriented social network with more than 550 million members. It doesn’t only provide a place to find jobs. You can also use this free service to generate leads, enhance your reputation and establish connections with potential customers.
Let’s look at how this works for your construction company.
LinkedIn is a very user friendly platform, follow these simple steps and you will be generating new leads in no time
To get started follow these steps.
Set up a profile
Sign up for a LinkedIn account and create your profile. You will have to decide on a personal profile or a company profile. Generally it is you who people are doing business with, so go with a personal profile. Upload a sharp professional photo. Include as many details about your qualifications and include facts that encourage clients to trust you. Mention any important construction-related achievements.
Build a separate company profile with appealing facts about your construction company. Try to use customer-oriented search keywords and phrases, such as “home builders in Dublin.” This technique increases the likelihood that clients will find the business on LinkedIn or Google.
Regularly update your profile to reflect any changes. You can also share construction-related links from time to time and include your interesting project updates. In addition to providing company news, don’t forget to recommend some useful online content that would appeal to people who hire builders:
- Construction trends
- Project planning tips
- Construction technology
- How to avoid scams
Interact with others
Don’t just post messages and leave. For the best results, you should pay attention to fellow users’ content. Show an interest by “liking” it or making comments. If someone responds favourably, initiate a connection request with a friendly personalised message.
Try searching LinkedIn for potential clients. The social network’s advanced search function will help you achieve the best results. It offers the option to look for people with specific job titles. If you construct homes as well as commercial buildings, market your firm to both consumers and companies. Survey data reveals that numerous business owners visit LinkedIn before they buy products or services. Try to establish relationships rather than simply advertising your company.
Make comments and connect with specific people when you’re browsing LinkedIn as an individual. Only use the network under a commercial profile when you want your actions to represent the entire company. You can post updates about your business and its industry.
Get involved in relevant professional groups. Strive to help others solve problems and find answers to their questions. Rather than directly promoting the company, share your personal experiences in construction and related fields. You might develop connections with fellow members who appreciate your expertise.
- Provide expert advice
- Suggest helpful resources
- Promote safe practices
Check out the group affiliations of potential customers and consider joining the same communities. You could also use this technique to meet people who run related businesses. For example, an estate agency might refer land buyers to you.
Endorse your contacts
Don’t just try to gain recommendations from customers. Write endorsements of your clients when they pay on time and work with you in a co-operative manner. LinkedIn encourages members to reciprocate, so customers will probably recommend you as well.
Consider LinkedIn Premium
Think about paying for a Premium Business membership. It provides effective ways to generate low-cost leads. Premium users can send promotional email messages to anyone on LinkedIn. They also benefit from enhanced search functions and extra information about fellow businesses. It can even tell you who is looking at your profile.
Use paid ads
If the above-mentioned efforts yield poor results or you don’t have enough time, consider using LinkedIn’s advertising services. Be sure to check out the detailed visitor statistics. You’ll learn about the industries, jobs and locations of people who click your ads.